Absolut Campaign

Student Project- This is an Anti Elephant Poaching campaign set up with Absolut Vodka. The campaign is set up to educate and shock young adults about elephant poaching. The issue has become more and more of a problem to the point where animals are becoming extinct. Elephants are particularly endangered. The campaign donates a percentage of the money to an anti elephant poaching campaign to help protect the animals. I designed the bottle to reflect on the fact that elephants will soon become extinct if we do not make a change. The empty bottle is supposed to represent that when the elephants are gone, they are gone! I used a simple black and white colour palette to show the idea that the subject is black and white. The red then represents the danger of the subject.